Consumer searches for supplement legitimacy increased 26% year-over-year as transparency becomes central purchasing criterion ...

That was the argument put forward by Yang Yuxin, chief marketing officer of Chinese chipmaker Black Sesame Technologies, ...

ST. JOSEPH, Mo. (KQTV) -- Local businesses joined together Monday to discuss marketing for the upcoming FIFA World Cup in ...

In a recent interview, Marc Winterhoff noted that automakers can tell consumers that there are other attributes EVs have ...

Nimble rivals, competition for shelf space and weak demand are hurting margins at local units of these consumer giants. This ...

Kotak Mahindra Bank appoints Anup Kumar Saha, ex-Bajaj Finance MD, to lead consumer banking. He will oversee marketing and ...

Consumer tsar Gina Cass-Gottlieb has highlighted the risk of cartel conduct by AI-powered bots deployed by businesses.

Why are we investing more in marketing and getting less impact? This question is being discussed in boardrooms, and it's no ...

Story-driven communication, marketers say, allows brands to articulate purpose, values, and product relevance more clearly, ...

The political situation may be uncertain but that makes it even more important for brands to be proactive and identify trends ...

Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Artificial intelligence is quickly becoming a go-to technology for consumers researching vehicles to buy and where to buy ...