There will initially be three Star Wars-themed LEGO ® SMART Play ™  sets, which won't be the biggest LEGO sets ever made.

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO just took a massive step forward with innovation, and it feels like one of those moments fans will be talking about for ...

LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

Lego makes sets specifically for adults, because even with age, the act of creating with small pieces still delights. Shop ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Lego’s new smart brick brings builds to life, I've spoken to Tom Donaldson, SVP at Lego’s Creative Play Lab to find out how ...

The Sphere in Las Vegas has launched a first-of-its-kind LEGO Star Wars-themed live interactive game experience.