In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
Lego has officially announced a new 2x4 "smart brick" at CES 2026 this week. It's apparently the "most significant evolution" ...
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...
Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...
As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...
Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...
LEGO has revealed a new interactive system called LEGO SMART Play, which adds built-in electronics to physical LEGO sets to ...
The Smart Brick, shown publicly for the first time at CES 2026, is built around a custom ASIC smaller than a single Lego stud. It includes ...
Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.
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