The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

This video shows how to build a LEGO pinball machine and a LEGO shooting gallery using standard LEGO bricks. The tutorial ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

This video shows how to build a working LEGO Minecraft crafting table using standard LEGO bricks. The tutorial explains the full construction process, including the outer Minecraft style design, ...

The first-ever official LEGO Pokémon sets will be available in the UK, US and Canada in just over a month's time.

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

LEGO has plenty of great sets lined up for this year, but this one rumored Architecture set would be a must-buy for ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

Leading this movement is Tripo AI and its flagship platform, Tripo Studio—a unified, AI-powered workspace built to reinvent ...

According to critics, electronic Lego bricks could undermine children's fantasies. While Lego doesn't want to go fully ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.