Lego Smart Bricks introduce a new way to build — and they don’t require screens

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

Lego unveils new SMART Brick at CES 2026. Here's where to purchase.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego Unveils Smart Play: Bricks That Respond To Kids Playing With Them

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

Lego's high-tech Smart Brick is dividing its adult fanbase

Love it or hate it, Lego's Smart Brick has elicited strong reactions from its adult fanbase as they process the analog ...
Observer

LEGO’s ‘Smart Brick’ Gives Its Plastic Bricks the Power to See, Hear and Feel

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
New Atlas

Lego's next-gen bricks make your creations interactive

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...

LEGO debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...
Design News

Lego Introduces Smart Bricks With Sensors And Sound For Interactive Star Wars Building Sets

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...