TheWrap consulted several creator industry experts and asked them to predict what's ahead for 2026. Here's what they said.

BBB National Programs today announced the 93 panel pool members of the 2026 National Advertising Review Board, the appellate body for the U.S. advertising industry's system of self-regulation.

Industry players call for stronger verification mechanisms, accountability, consolidation and better creator ecosystems to be ...

Multinational boosts online chatter after social media users showcase product’s widespread use in life hacks ...

"In general, businesses with subscription models have shown little interest in making cancellation processes easy for consumers," groups including the Electronic Privacy Information Center and ...

The metaverse has evolved from a single futuristic concept into a broad ecosystem of technologies that power virtual worlds ...

Some of the larger RWs provide marketing tool kits for participating restaurants which makes engaging customers easier and ...

IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its Agentic Roadmap, outlining how the industry can scale agentic buying and selling by ...

Investigators say a shooting outside a church building in Salt Lake City that killed two people and injured six others grew out of a dispute between people who knew each other ...

The roadmap shows how digital advertising can scale AI-driven execution with existing standards rather than rebuilding the ecosystem from scratch. The post IAB releases agentic AI roadmap for digital ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

IAB Tech Lab on Tuesday announced a roadmap outlining how agentic buying and selling can scale across digital advertising by extending existing industry standards.