A report details 600 brand activations on Roblox across categories including toys and sports, up from around 400 in 2024.

The cosmetics company seeks to attract Gen Alpha and Gen Z shoppers in the gaming universe with avatars that reflect their ...

The platform introduced “Homepage Feature” in closed beta, and expanded programmatic access via Amazon DSP, Liftoff, Index ...

The gaming platform poses both content concerns and safety risks that put minors in “the Devil’s crosshairs.” The company says tighter restrictions are coming.

But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination ...

Gov. Kathy Hochul is looking to pass more safeguards on social media use by youngsters this year, including an expansion of ...

"We're going to see all these big companies that have been so brave to lay off all these workers rehiring a whole bunch of ...

“I’ve received direct messages from people calling me a ‘sick f—k,’ a ‘c—t,’ a ‘terrible parent,’” King, 31, exclusively told ...

As she rolls out her 2026 agenda priorities, Hochul says she wants to further Albany’s efforts to give parents more control ...

“By 2026, the experience economy will be replaced by the participation economy. The era of brands talking at consumers will seem as primitive as billboard advertising seems today. Success will no ...

Gov. Kathy Hochul proposed tighter online protections for kids and teen mental-health training in a preview of her 2026 State ...

Almost five years after its launch, Bee Swarm Simulator has become a Roblox institution, so popular it even has a range of toys available to buy at Walmart. The game is simple and addictive, with ...