For example, the most attention-grabbing thing you can do with Lego’s flagship set is have a lightsaber battle. Two Smart ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.