Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Lego has unveiled new high-tech “smart bricks” it says will bring its classic toys to life with lights, sound and interactive ...

Lego says its new tech-enabled products are its "most revolutionary innovation" since it launched its mini-figurines in 1978.

Lego has unveiled Smart Bricks - tech-filled versions of its small building blocks - which it says will bring sets to life ...

When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...

Lego is rolling out a high-tech twist on its classic bricks, though not everyone is thrilled about it. At CES 2026 in Las ...

One of the world's biggest toy companies has announced a new partnership with an iconic gaming franchise, and the results ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.