The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

Lego, the iconic brand synonymous with creativity and imagination, has made a groundbreaking announcement at CES 2026 by unveiling its new Smart Brick. This innovative product is set to redefine how ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

Get into the holiday spirit with this oddly satisfying lego slicing video! A cheerful snowman, a wrapped gift box, and a ...

"Lego sets resonate with adults because they support creativity, well-being and self-expression in ways that fit naturally into adult life," Genevieve Cruz, head of adult consumer group and franchises ...