The first LEGO Pokémon sets are here. We have all the details on the LEGO builds for Pikachu, Evee, Venusaur, Charizard, and ...

An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

AI anxiety has already become cultural currency in 2026, with brands like Equinox portraying humanity as a luxury. But while ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words ...

Here’s everything you need to know about LEGO Smart Bricks, including where to buy them online, their build release date, and how LEGO Smart Play works ...

As US lawmakers push to ban toys that have AI infused in them, The Lego Group is taking a different stand: allow kids to ...