The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

I played with Lego’s new Smart Brick at CES, and it finally makes Lego sets play back. Here are my first thoughts.

Lego unveils Smart Bricks featuring NFC tags, Bluetooth mesh and motion sensors in Star Wars kits, detailing privacy notes ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

They will be introduced in three Star Wars Lego sets launching on March 1. Read more at straitstimes.com. Read more at ...

At CES 2026, Lego unveiled its first smart brick and interactive Star Wars sets, combining tactile building with lights, ...

The toy company said that the SMART Play system encourages social play among kids, with interactive elements that respond to ...