Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with ...
Relive the golden age of LEGO with the most iconic sets of the 1980s—from castles and space ships to pirate legends fans ...
New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...
At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
Now, Lego is bringing the culmination of this technology and play features to a galaxy far, far away with its new Smart Play system. With its unveiling at CES 2026, I had a chance to see exactly how ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Lego will soon release the first wave of its new interactive SMART Play sets, starting with three Star Wars sets that launch ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...