Lego launches Smart Play system with sensor-equipped bricks for interactive Star Wars building sets available March 1st ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Lego Smart Play leverages advanced technologies to enable open-ended physical play, with the first release being Star Wars All-In-One sets.

The development of the Smart Play System began in 2017, when Lego researchers studied how children want to play. They found ...

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures ...

A leaked LEGO Icons set featuring Michael Schumacher's Ferrari F2004 is set to give Formula 1 fans another collectable model ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

New Lego sets for adults and kids launched at Amazon to kick off 2026. Shop the best new Lego sets on Amazon, including Lego ...

To make this possible, the LEGO SMART Brick is powered by a 4.1mm custom-made mixed-signal ASIC chip that measures smaller ...

Reading Time: 2 minutesFor decades, LEGO sets have been a popular with both kids and adults alike. Unfortunately, their mass ...

There are plenty of Metroidvania Games We’d Love to See Adapted into LEGO Sets, with iconic characters, locations, and ...