The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...
At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...
The Smart Play system as a whole is going to make its debut in the Lego Star Wars theme, with—obviously—an X-Wing set and a ...
LEGO has announced a huge update to its bricks, which the company is calling "one of the most significant evolutions" in 50 ...
These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...
The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...
Lego has shown off its most tech-packed brick yet at CES 2026—a 2x4 smart brick crammed with sensors, speakers, and LED ...
Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's ...
The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive ...
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Lego's new smart bricks light up and make noises when triggered
Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with ...
Lego is aiming to add a new dimension of fun with its interactive Smart Play system.
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