Independent artist-focused agency outlines its approach to digital music marketing and promotion in 2026. Our focus is on understanding each artist’s music, audience, and objectives, and building ...

It doesn’t matter what your larger marketing strategy is at this point. Streaming marketing should command part of your ...

The pace of business is changing at accelerating rates. As a result, our employees’ skills are expiring more quickly. By 2030 ...

From political campaigns to corporate events, custom buttons and promotional merchandise continue to support brand visibility ...

For CMOs planning the next holiday marketing strategy cycle, the lesson is to build holiday campaigns withstanding the ...

The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the promotion of Olivia Oshry to Chief ...

Activations that prioritize human connection, emotion, and participation consistently outperform static sponsorships.” — Evan ...

Restaurants see stronger reservation activity when marketing efforts work together instead of operating independently” — Brett Thomas NEW ORLEANS, LA, UNITED STATES, January 1, 2026 /EINPresswire.com/ ...

For pharmaceutical marketers, the pharmacy relationship is as powerful as it is underutilised. Rather than focusing outreach ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

"Each of these leaders has made a tremendous impact on FORTÉ," said Jeff Stoebner, Chairman and CEO at FORTÉ. "Their promotions reflect not only their individual contributions, but also the critical ...

In today’s fast-paced, ever-changing market, traditional promotional pricing — often planned in advance using historical data ...