These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Boxing legend Mike Tyson is looking in great shape for his boxing fight against Jake Paul. At 58, Tyson stepped on the scale ...

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Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...