Instead of solely relying on data, marketers should use a process-oriented approach that digs deeper into the root causes of problems and avoid reactive solutions that don't address the core issues.

It's that time of year when our feeds are bombarded with trends that claim to make New Year's resolutions easier. Whether it’s the latest skinny tea promising to banish your bloat or the fitness ...

A customer-oriented organization places customer satisfaction at the core of each of its business decisions. Customer orientation is defined as an approach to sales and customer-relations in which ...

If it were up to me I probably would have never watched Glee. I have nothing against this program and in fact, every time I watch it I am shocked and thoroughly entertained by how mean the characters ...

Rights are shaped through actual struggles informed by people’s own understandings of to what they are justly entitled. Looking for the meaning of rights from the perspective of those claiming them ...