Pricing is a key component of an effective marketing strategy. Your product and service prices impact revenue, cash flow, profits and the reputation your brand has in the marketplace. Prior to ...

Setting pricing strategies is one of the more difficult decisions a business owner ever faces. Price too high and inventory doesn't move; price too low, and profits are difficult to attain. Full-cost ...

Pricing can be challenging for entrepreneurs. As a marketing and business consultant, I've seen that a pricing strategy that’s too low can diminish profit margins, but pricing that’s too high can ...

Opinions expressed by Entrepreneur contributors are their own. Far too often, startups treat pricing as an afterthought. Upon going to market, founders seldom blame pricing should their company fail ...

Pricing is one of the critical factors that determine the success of any business. If your prices are reasonable, you risk losing clients to competitors. If your prices are too low, you risk not ...

Opinions expressed by Entrepreneur contributors are their own. The consequences of the wrong price can destroy the authority and credibility of a luxury brand. That’s why the pricing strategy needs to ...