Among all categories, FMCG brands had emerged as the most active participants, leveraging the Mela for both visibility and ...

CMR business class teams up with Big Sandy Organics on student-made project to develop a gamut-based snack bar.

As brands search for steadier demand drivers, shapewear is being positioned as a functional extension of innerwear rather ...

Category & Marketing at Mia by Tanishq, on the evolution of workwear jewellery to ‘life jewellery’, and how digital, ...