TheWrap consulted several creator industry experts and asked them to predict what's ahead for 2026. Here's what they said.

Research has shown that conservation campaigns could turn the tide on the illegal ivory trade if they focused less on themes ...

Today, we turn to media as top execs from across the marketing world tell us the stories – big and small – that shaped media ...

Shark Tank India season 5 is the next installment of India’s most influential business reality television format, adapted ...

FMCG players are expected to raise ad spends by 10% in Q3 and Q4, even as they rethink how—and where—incremental investments ...

As growth slows for paid products in mature markets, companies are increasingly turning to advertising as a vital revenue ...

As brands rethink how they connect with audiences in the digital age, AI-generated virtual personalities are moving beyond ...

What started as a reusable bag has morphed into a badge of taste, identity, and insider status—proof that hype knows no price ...

Budgets remain tight in 2026, but consumers still want to splurge on premium meats when the time is right. According to the 2025 Power of Meat report, 27% of consumers are willing to spend more on ...