But did Jaguar need an all-new logo that ignores its past to relaunch the brand's future? I'm the first to say Jaguar's ...

Curious why Jaguar decided to drop the XJ EV project? This realistic rendering answers that question. New Jag flagship is ...

ON NOV 19, Jaguar, one of the world’s most iconic car makes, unveiled its new branding, taking a radical step in reimagining ...

Ever wondered what Tina Turner cruised in after her audiences on stage? Well, it wasn't a flashy muscle car, but a ...

It’s about reimagining Jaguar. This is big,” said the design boss. Revealing that 800 people had worked on the radical ...

And, like the James Bond franchise it spoofs, that legacy happens to include a British sports car — and that very car is now ...

Jaguar has urged people to "trust and reserve judgement" over the rebrand of the carmaker. The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called ...

Jaguar is rebranding for its new age of electric only vehicles. Everyone is talking about it. Just not for the right reasons.