Organizations are still learning how to think about games as media for marketing. Games aren’t typically covered in marketing ...

SEO experts like David Riggs, founder of SEO firm Pneuma Media (No. 170 on the 2024 Inc. 5000) says that Google’s recent ...

Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are ...

Here are specific steps marketers can take to promote unity: Review all customer communications to delete divisive language ...

Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

A popular Clemson store, Mr. Knickerbocker, has announced it will close its physical doors for the last time. The memorabilia ...

British luxury shoemaker Manolo Blahnik has finally opened its first store in China ... ago finally ruled in favour of Manolo Blahnik. MARKETING-INTERACTIVE has reached out to Manolo Blahnik ...

MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Mobile app marketing means to make efforts so that your customers engage with your product and services on mobile. And it also means boosting your app’s presence in the app store with clever marketing ...

ASO is the process of improving your mobile app’s visibility on app stores, which leads to increasing app conversion rates. App store optimization also focuses on optimizing the app’s marketing copy, ...

If you're happy with your current CRM and related sales tools, choosing HubSpot as your email marketing tool will probably be overkill. If, on the other hand, you're looking for a single solution ...