In honor of Prime Day, Amazon is going against the norm with the first-ever price cut on Oura Ring 4: With a 15% reduction on all sizes, you can now buy the Oura Ring 4 in silver, size 10, for $297 from $349. Other sizes are also on sale, but some of them are already sold out.

The black and silver versions of the smart ring are on sale for $297, while the brushed silver and dark gray colors are on sale for $339, and the gold version is on sale for $424.

Amazon is hosting its annual Prime Day event, but for 2025, it is 4 days long (rather than 2). We're rounding up all of the best deals of the event so far and updating this article live with the cream of the crop.