Apple Explores Push Into Smart Glasses With ‘Atlas’ User Study
Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly popular category. The initiative, code-named Atlas ...
Smart glasses powered by Apple Intelligence could be a total game-changer
A new report says Apple is already exploring the possibility via internal focus groups that are part of an initiative called Project Atlas. According to Bloomberg, Project Atlas involves enlisting Apple employees to provide feedback on smart glasses that ...
Mashable on MSN19h
Apple's 'Atlas': What is it and what does it mean for Vision Pro?Apple has launched a new initiative to see where the competitors and its own employees stand on the subject of smart glasses.
Stocktwits on MSN20h
Apple Reportedly Weighs Smart-Glasses Entry, But Stock Dips On Other Worrying News: What’s Retail Thinking?Shares of Apple Inc. ($AAPL) slipped 0.4% pre-market Tuesday as news of potential expansion into smart glasses emerged amid ...
Apple is reportedly planning on launching smart glasses per a tech newsletter by Bloomberg. The iPhone maker has started an ...
According to Bloomberg’s Mark Gurman, Apple recently launched a new initiative, codenamed "Atlas," aimed at evaluating internal and external perspectives on smart glasses. The Atlas project ...
Apple, a leading tech giant is reportedly evaluating the smart glasses market as it considers launching its pair of advanced wearable glasses. The tech player has initiated an internal study, which ...
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