Despite the Atlas initiative, there's no indication that Apple's smart glasses will hit the market any time soon, so it's ...

Rumours of Apple’s potential venture into smart glasses are gaining traction, with reports suggesting that the tech giant is ...

A new report says Apple is already exploring the possibility via internal focus groups that are part of an initiative called ...

Apple is reportedly gearing up to expand its product lineup with smart glasses, entering a category that's seen growing ...

Apple, a leading tech giant is reportedly evaluating the smart glasses market as it considers launching its pair of advanced wearable glasses. The tech player has initiated an internal study, which ...

Apple is reportedly planning on launching smart glasses per a tech newsletter by Bloomberg. The iPhone maker has started an ...

Apple has started work on Atlas: its own take on smart glasses to combat the highly popular Meta Ray-Ban glasses.

The company is running an internal study of similar products currently on the market, Bloomberg reports, citing anonymous ...

Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a ...

The initiative, code-named Atlas, got under way last week and involves gathering feedback from Apple employees on smart ...

Team leading the 'Project Atlas' The internal studies for 'Project Atlas' are being led by Apple's Product Systems Quality team, which is a part of the hardware engineering divisi ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly ...