According to Bloomberg’s Mark Gurman, Apple recently launched a new initiative, codenamed "Atlas," aimed at evaluating ...

Nvidia this week is also slated to join the Dow Jones Industrial Average. A number of Big Tech companies depend on its offerings to develop and advance their own generative AI products and large ...

Apple is reportedly planning on launching smart glasses per a tech newsletter by Bloomberg. The iPhone maker has started an ...

Apple Inc is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...

After the release of the Apple Vision Pro headset, the company is moving on to eyewear.

The Atlas siblings are little changed for 2025, with wireless device charging and automatic high beams now standard across ...

Apple is reportedly considering entering the smart glasses market and has started internal surveys of employees’ thoughts on the wearables, according to ...

Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a ...

The Ray-Ban Meta glasses are fine, but Apple needs to craft something that won't drag my face down to the floor like the Vision Pro.

Apple recently surveyed its employees about smart glasses as it considers developing its own version to compete with Meta’s ...

The company is running an internal study of similar products currently on the market, Bloomberg reports, citing anonymous ...

A new report says Apple is already exploring the possibility via internal focus groups that are part of an initiative called ...