Someone in the Nike public relations department had to have seen all of the backlash the company was getting for not ...

As an All-Star point guard for the Indiana Fever, Clark shattered countless all-time records and propelled the WNBA's ...

"That was never a long shot." Time and again, Nike has proven how they are going to build their brand name on the shoulders ...

Clark was finally named Rookie of the Year on Thursday after emerging as the clear frontrunner ahead of Chicago Sky forward ...

The league is discovering the costs and benefits of the Caitlin Clark age, as it becomes a business more than a unifying ...

Elliott Hill will take over as Nike CEO on Oct. 14. The longtime company veteran, who's coming out of retirement for the position, will have his work cut out for him since Nike is struggling on ...

Jemele Hill is a well-known sports journalist, commentator, and writer who has never been shy about voicing her opinions.

Caitlin Clark will not be following in the footsteps of Angel Reese after her incredible rookie season in the WNBA. Clark has ...

Picked first at the WNBA Draft in New York in April by the Indiana Fever, Clark's arrival drove interest and excitement in ...

When Caitlin Clark signed the Nike deal in 2022, fans were expecting the brand to leverage her name just like they did to the ...

Rachel DeMita even brought up the jersey sales as an example, with Caitlin Clark at the top spot this season. A'ja Wilson, despite being the best player in the league and the MVP, came in fifth. She ...

The Las Vegas Aces are in full crisis mode. Their backcourt is struggling, coach Becky Hammon is at their players' necks, and ...