'Demure' crowned word of the year 2024: How TikTok star Jools Lebron made it happen
"Demure" is officially Dictionary.com's word of the year for 2024. TikTok star Jools Lebron is responsible for its virality this year.
‘Demure’ Crowned The Word Of 2024 By Dictionary.Com Thanks To Beauty Influencer Jools Lebron
Thanks to Jools Lebron, demure has become Dictionary.com's word of the year, after the creator's viral video blew up on social media.
'Demure' Named the 2024 Word of the Year Following Viral Post from TikToker Jools Lebron
“The word ‘demure’ experienced a meteoric rise in usage in 2024. Between January and the end of August, this term saw a nearly 1200% increase in usage in digital web media alone,” the announcement read. “This sharp rise is mainly attributed to TikToker Jools Lebron’s popularization of the phrase.”
'Demure' named as 2024 word of the year by Dictionary.com
"Demure," a word that gained viral fame on TikTok thanks to creator Jools Lebron, has been named Dictionary.com 's 2024 Word of the Year. The announcement, made Monday on the platform's website, emphasized the deeper significance of the annual selection.
From TikTok Trend to Word of the Year: The Rise of Jools Lebron and ‘Demure’
In 2024, Dictionary.com crowned “demure” as its word of the year, but its cultural significance transcended its definition, thanks to TikToker Jools Lebron. Her August clip, where she playfully used the word,
Viral TikTok Trend Propels ‘Demure’ To 2024 Word Of The Year
Dictionary.com names "demure" as the year's top word following Jools Lebron’s satirical TikTok video reminding women to be “very mindful, very demure” in the workplace.
'Demure' is Dictionary.com's word of the year. If that's news to you, here's the backstory
Usage of the word soared after TikToker Jools Lebron used it in her signature catchphrase "very demure, very mindful."
‘Demure’ named Dictionary.com’s Word of the Year, beating ‘brat’ and ‘brainrot’
“Demure” went from being a simple six-letter adjective to a pop culture phenomenon in August, after a beauty influencer named Jools Lebron exploded on TikTok with a 38-second video in which she explained “how to be demure and modest at the workplace.”
Dictionary.com defines 'demure' as 2024's Word of the Year
The word "Demure" was picked as the 2024 "Word of the Year" by Dictionary.com after it gained notoriety this year on TikTok.
Dictionary.com 2024 Word of the Year hint: It was a very mindful choice
If you've scrolled through social media lately, you've probably heard the word being used-- a lot. No, it's not a new word, nor is it slang.
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