Big Tech group’s Annapurna Labs is spending big to build custom chips that lessen its reliance on market leader

Amazon is reportedly working on its own AI processor to lessen its reliance on NVIDIA for AI chips. The initiative will also add pressure on Nvidia, which dominates the AI chip business. The e-commerce giant is reportedly getting ready to debut its AI chips and this comes as Amazon is attempting to claim a fair

Web Services is looking to take on Nvidia’s (NVDA) dominance in artificial intelligence chips with a new offer to AI researchers.

Amazon reportedly will manufacture its own artificial intelligence chips. That will put it in competition with AI darling Nvidia.

Amazon.com's cloud computing unit on Tuesday said it will offer free computing power to researchers who want to use its custom artificial intelligence chips, aiming to challenge Nvidia's popularity among those researchers.

Yeah, okay, neither of those figures is small potatoes; Nvidia is a heavy-hitter in this arena for sure—but there's about to be a rumble in the AI jungle. Amazon has not been shy about its commitment to AI (and we're not just talking about their deal-spitting robot Rufus ).