Coca-Cola’s AI holiday campaign was met with polarizing responses, including headlines such as “Coca-Cola kills off Santa” ...

London-based phone company Nothing is getting a big awareness boost after making fun of Jaguar’s widely criticized new look.

Kraft Heinz is facing criticism for how it responded to a customer who says she bought multiple boxes of the brand’s ...

Why creative directors need a collaborative, centralized brand-building platform so they can focus on what’s most important: ...

McDonald’s Corp. unveiled an overhaul of its US value platform that it hopes will lure penny-pinching customers back into its ...

At 6 p.m. ET on Monday, H&M shoppers in New York City and Instagram users received a frantic alert—head to Times Square within 30 minutes because a free Charli XCX concert was about to begin.

Every campaign is different, and every creative has their own methods, but the right tech can bring teams together and ...

Like many retailers, Sephora is looking to understand the election’s impact on consumer outlooks. Over the summer, Macy’s Inc ...

Matt Damon, Tom Brady, Jack Harlow and Fat Joe also make appearances in the spot. The campaign also included a catchy ...

Lesson: Don’t take consumer loyalty for granted or get complacent with success. Brands must demonstrate a consistent commitment to the values and concerns of consumers. Brands that dip in and dip out ...

Once decision fatigue has disabled the brain's ability to discern good from bad, an impulse item often appears—bright, shiny, there for the taking, and requiring nothing more than the instantaneous ...