Advertising Week New York returned to the Penn District with more creators, the same dizzying lines and crowds and—at least ...
From shopping to advertising, brands need new technology and skills to serve AI-powered customers. Ad Age spoke with experts ...
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. (Ad ...
Cultural fluency is crucial for brands who want to participate in trends, and sometimes the best foot in the door is by listening to and taking cues from partners already in the know.
Halfdan returns two years after his viral tourism debut, this time singing his complaints about Norway’s capital.
Ogilvy’s “Cinema in Real Life” ads capture the emotions of watching a movie in the theater. (Chicago International Film ...
A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in ...
Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll down to watch them all.) ...
As Gen Z tries to break away from the algorithms that have defined their lives online, they’re seeking out community and connection in real-life spaces—like malls.
Agentic shopping is reshaping holiday discovery. Here’s why brands must optimize product data for AI agents now, how it ...
Ad tech companies are worried about a more wide-reaching Apple crackdown.
A wave of so-called “super-independents” is forming as agencies band together to meet several overlapping opportunities in the market.