For pollsters and campaign professionals looking at the available data, here are eight big questions we are asking.

One of the early lessons media consultants are drawing from 2024 is the importance of in-language advertising.

GOP campaign strategy is at a crossroads. One campaign operative argues that fractured strategies and disjointed messaging ...

Political ad bans after Election Day? Consultants don't like it but they also aren't that concerned. Find out why ...

AAPI voters could be the key to the 2024 election. Are candidates doing enough to win their vote? Find out what’s at stake.

Explore the intriguing connections between politics and America's favorite pastime, baseball. Find out how analytics and ...

As the calendar ticks closer to November and the cycle nears a close without the kind of sensational hacking story that ...

Democratic fundraisers have been spoiled for choice this cycle when it comes to payment processors, which could be helping the left edge the GOP in fundraising. NGP VAN entered the processing space ...