Several years of testing with renowned Bait Finesse System (BFS) enthusiast Jimmy Ly helped refine the bait’s final form, but ...

The new Minn Kota brings the power of Humminbird Imaging into one brand experience, uniting new trolling motors, fish finders ...

Engineered with a fast-action Sintrix FLT blank, Firecrest provides the power, stability and accuracy to handle heavy flies, ...

Whitewater Fishing's Thermoclyne Hooded Jacket and Thermoclyne Vest return for the cold-weather season with top-shelf reviews ...

Lew's® MACH® Bottomland® rod and reel combos bring the iconic Mossy Oak® Bottomland® camo to baitcast and spinning models ...

Looking for fishing rod-and-reel combos that appeal to families, beginner anglers, and experienced fishermen? FTR editor, ...

Discover Boujee Marlin, a women’s performance fishing apparel brand made by women, for women. In this FTRTV interview at ...

Built for speed, the lifelike herring swimbait combines realistic action, stability and versatility for targeting feeding and schooling fish.

Five-year priorities will guide national efforts to conserve clean water, reconnect aquatic habitats, and sustain healthy and ...

Reinforced circuit board bill increases durability while preserving the proven Frittside action anglers trust.

COLUMBIA, S.C. – Savage Gear is expanding its 3D Line Thru Soft Shine Glide lineup with a new 9-inch model, giving big-bait anglers a larger profile designed to target trophy bass and other predatory ...

The most significant evolution of G3 in more than 20 years debuts exclusively at authorized Simms retailers October 9–19.