Clicks, visits, and engagement scores show what buyers did. Better marketing starts with understanding what they’re trying to accomplish.

AI makes it possible to combine search, social, ecommerce, and commercial signals for a more continuous view of brand health.

The AI research startup will bring customer interviews, analysis, and simulated customer behavior closer to Salesforce’s CRM ...

Hyper-efficient funnels may boost short-term performance while eroding trust and marketer agency. Here’s where to draw the ...

AI can support marketing implementation, but experienced marketers must guide strategy, evaluate work and stay accountable ...

AI can accelerate production, but it can’t decide what’s worth making, who it’s for, or how success should be measured.

As AI takes on more campaign decisions, traffic-quality and security signals need to become part of the optimization logic.

OpenAI is expanding ChatGPT ads with visual formats and better measurement, but bots are already inflating click through ...

Brand guidelines can tell people what’s allowed. A brand system helps them understand why it works — and when to adapt it.

AI is changing search, but some of the loudest claims about traffic, content, measurement, and SEO jobs don’t hold up when ...

Optimize for RAG Chunking: Structure pages with clear, logical HTML hierarchy ( H2, H3 ). Keep standalone paragraphs concise ...

Despite decades of CX investment, companies still struggle to deliver the experiences they think they do. Here’s what’s getting in the way.