Google is also bringing PC games like Dave the Diver and Warhammer 40,000: Boltgun to Play, and expanding Game Trials to PC.
The platform offers both user acquisition and ad monetisation and draws on data and expertise from Miniclip, Easybrain and Tencent.
Sega West COO and Rovio CEO Alex Pelletier-Normand on Sonic Rumble Party’s struggles, why Apple and Google aren’t earning their 30% and more.