App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Jonathan Yantz is Managing Partner at M+C Saatchi Performance, a performance media agency founded in 2007, around the time the iPhone launched. The agency has grown from a mobile-focused shop into an ...

Meta Muse is the latest attempt by the social media giant to become a big-time player in the AI market, and judging by its early success, it is finally having its ChatGPT moment. Muse is an AI agent ...

Businesses know the importance of being as close and accessible to their customers as possible. And what do most people these days carry around with them pretty much at all times? That’s right, ...

“Performance CTV” is the phrase of the year, and it isn’t just marketing spin. Measurement has caught up, and supply has flooded in. As a result, a channel that was bought only for awareness can now ...

Application monitoring tools are software solutions designed to track and analyze the performance, usage, and behavior of mobile applications. These tools collect data from various sources within the ...

LLMs are changing how people search the web, and plenty of app marketers assume app discovery will follow. Dave Bell’s argument is that it won’t – web discovery has had 16 years to take share from the ...

Dave Bell is CEO of Gummicube, one of the first App Store Optimization companies, founded in 2010. He spoke with tech journalist David Murphy about why app discovery is staying inside the stores ...

The app market has never had more opportunity. App commerce is exploding. Subscriptions and in-app payments are now the default business model. Apps are no longer just products; rather, they’re always ...

Assessing a new app market usually starts with a flurry of tabs: store rankings in one window, revenue estimates in another, and ad intelligence open on the side. Before any actual analysis happens, ...

Gummicube is hosting a new webinar which will explore how artificial intelligence is changing the way people discover apps and what app marketers can do to stay visible. As users turn to AI platforms ...

The US finance app market is highly competitive, with established national banks going competing directly against payment platforms, neobanks, and personal finance services such as cash advancement ...