The brands created a short film called Stay Connected to Your Dreams, which premiered November 12 and follows Wicked stars ...

Disney has launched its annual Christmas short, created by Adam & Eve/DDB. The film, entitled “The boy & the octopus”, was ...

According to the majority of respondents to Boathouse’s CEO Survey on Marketing and the CMO, a short tenure signifies that ...

Luxury fashion brand Gucci has bolstered its comms team by hiring three senior executives. Valérie Leberichel will join Gucci ...

OpenAI's much-anticipated SearchGPT, that was initially launched as a prototype in July, has become live to paid subscribers ...

Declaring Calm - who bought 30 seconds of silence on CNN - the winner of the US election. “They’re capitalizing on the chaos, ...

In four ads directed by Academy Award winner Taika Waititi, Sephora shows that many gifting conundrums are caused by ...

One way to achieve this is by leaning into traditional news sources, which tend to be the most trusted: Our study found that ...

SiriusXM Media, the advertising arm of audio entertainment company SiriusXM, has partnered with LiveRamp, a data ...

Gap’s recent marketing work has focused on dance and music through upbeat campaigns with musicians Tyla and Troye Sivan, both ...

Tag, the global production company under Dentsu, has announced the launch of Gate+, a new production model designed to enhance collaboration between creative and production teams. The approach aims to ...

The ad was boosted in U.S. markets where WestJet flies, particularly key West Coast markets like Los Angeles, San Francisco and Palm Springs.