LinkedIn has launched Lead IQ and enhanced Account IQ capabilities in its latest Sales Navigator release. Lead IQ summarizes LinkedIn data around prospects' experience, achievements, interests, ...

DXPs provide seamless access to digital experiences across multiple channels and devices so firms don’t have to rely on separate tools to manage content. This is the biggest benefit offered by DXPs, ...

Mediaocean, an omnichannel advertising company, is acquiring Innovid, an advertising software provider, for about $525 million. As part of the deal, Innovid will merge with Flashtalking to create an ...

To get there, though, companies need to have confidence that the data housed in their CRM systems and shared between departments is being accurately and efficiently entered and used to communicate ...

Microsoft connector will enable bidirectional data sharing for Microsoft Power Platform users to build and run applications with their enterprise data in Snowflake.

Bloomreach has enhanced Bloomreach Discovery with new capabilities for group merchandising, SKU searchability, and facet enhancements. Bloomreach's AI-driven merchandising functionality enhances ...

Sleeping Giant Labs, providers of a research platform to help companies design and execute psychology and data-driven marketing strategies, has launched Brand Campaign StarterKits with actionable, ...

Push notification technology, first introduced by Apple in June 2009 alongside its iOS 3.0 iPhone operating system, have steadily become more important to company marketing strategies. Push ...

To encourage purchases from first-time visitors who appear ready to leave the site or product pages without making a purchase, Princess Polly is using Nosto to deliver personalized pop-ups with a 10 ...

Paytronix's new features expand throttling capabilities, enabling restaurants and convenience stores to set customizable lead time constraints around delivery timing, order preparation, limits, and ...

Specialized Bicycles, a Northern California-based retailer of premium, electric, and motorized bicycles and cycling apparel and accessories, produces a massive amount of digital content, including ...