The restaurant chain is leaning into embattled platform X to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.

As part of the effort, three TikTok creators will each drop a text-to-claim code in their content for up to 10,000 consumers to receive a BOGO offer.

Busch Light saddled up a new partnership with professional bull rider Derek Kolbaba as part of the Anheuser-Busch InBev (AB InBev) brand’s continued commitment to country culture, according to a press ...

IAB’s newly published set of definitions and measurement standards aims to improve transparency and consistency.

EZ Newswire empowers organizations to turn their news into performance. Our AI-enabled platform, exclusive distribution ...

Fit is a Feeling” is the brand's first major multichannel campaign of the year and the first since the onetime DTC darling was bought out of bankruptcy.

The digital campaign “Unusual Your Usual” leans on Japanese visuals and aesthetics to launch -196 in the U.S. amid a competitive RTD landscape.

A slang-heavy campaign targeted at Gen Zers entering cuffing season raises awareness for other brands carrying Flamin’ Hot offerings.

Wondersauce, a creative agency specializing in brand storytelling, paid media, e-commerce, and digital experiences, is proud to announce the promotion of Allison Brito from Managing Director to Chief ...

The “ResZAmes” promotion is the second in recent weeks that leverages the brand’s pizza box as a means for supporting consumers with a difficult task.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.