Long-time Publicis Media research chief Helen Katz has been named the 2025 recipient of the Advertising Research Foundation's ...

Unlike competitors, Costco is using retail media and personalization not just for ad revenue, but to strengthen member ...

Lee Newman has been appointed CEO, succeeding Duff Stewart, who spent most of his career at the agency. He's been CEO since ...

Publicis Groupe announced Thursday it has entered into an agreement to acquire Lotame, which focuses on identity and ...

Whole Earth is part of KP Snacks. St Luke’s joined the brands roster of agencies in 2019. It has since been awarded ...

The integration with IRIS.TV enables contextual targeting on CTV, providing data that has been available for linear TV but ...

Lazzara begins with what seems a sorrowful tune about the winter doldrums, playing guitar while wearing mittens.

The cost to acquire new customers may require an adjustment in ad and marketing spend - and understanding the lifetime value of customers and their product and usage patterns.

Users paying for Spotify's ad-free Premium tier have reported hearing ads for the past month, but the streaming service has ...

The transaction allows Sycamore Partners to break up the company, likely retaining the struggling retail component.

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on ...

The partnership will establish a joint R&D pipeline, giving WPP access to Stability AI's models and workflows, which will be ...