The framework released this morning by the ARF divides TV into six clusters that can be combined into two new mini universes ...

Bill Wise, CEO of Mediaocean, said: “We believe Innovid, Mediaocean, and Flashtalking represent decades of innovation and integrations of some of the world's best technologies. Together, we will be a ...

Paxton's subpoena -- issued soon after Media Matters published a negative report about brand safety on X -- marks an ...

Sixty-seven percent of new advertisers (113) spent under $500,000, while 6% (10 brands) spent over $5 million.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual ...

Prolific designer Steven Smith, fired from Yeezy in August, has held key roles at Adidas, Nike, Reebok and New Balance.

For brands, it's more critical than ever to have one-to-one relationships with customers. It provides the ability to collect ...

It's not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to ...

The second ad in Opendoor's "Reasons To Move" campaign finds a holiday-themed reason to move as soon as possible.

Kantar and CreativeX conducted research for Meta showing human emotions and connections can improve ad performance, but only ...

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Jaguar Chief Creative Officer Gerry McGovern calls the new branding "exuberant modernism" that "is imaginative, bold and ...