Do client-brands and media buyers have an obligation to spend their dollars in the local media ecosystem? That’s the question ...

Microdramas - or “verticals” or “microseries”, as Vertical Studios Australia co-founder, Rebecca Andrews describes the ...

Snapchat and Fanta have launched a Promoted Places campaign in Australia, claiming a first for this initiative in the country ...

Bonds is bringing Bluey back for a new family sleepwear collection more than five years after the pair’s last collaboration, ...

More than one in three major ANZ advertisers on TikTok are now investing overseas, with international spend up 105 per cent ...

The Australian advertising market fell 3.4% in August 2026 versus August 2025, after three straight months of growth, per ...

AI agents are taking on marketing’s grunt work as Braze moves to automate customer messaging, and campaign checks while ...

Mars Snacking ANZ has unveiled a new integrated campaign titled 'Feed The Trolls' for its Snickers brand, coinciding with ...

Opus Agency has appointed Erica Seo as senior vice president for ASEAN and Charles Turner as senior vice president for ...

Toyota Australia, in collaboration with Saatchi & Saatchi Australia, has launched a new advertising campaign titled 'Mud ...

The agency's first assignment will be the Australian launch activation for the highly anticipated release Call of Duty: ...

Jaywing has expanded its partnership with Only About Children (OAC), an early learning provider, to include a comprehensive ...