sema

2026 SEMA Show Registration Is Now Open

Attendee registration for the 2026 SEMA Show is officially open. Set for November 3-6 in Las Vegas, the SEMA Show delivers an attendee experience unlike any other, bringing together thousands of world ...
sema

2026 SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWAR

SEMA SHOW KICKOFF BREAKFAST TO FEATURE JAY LENO, HARLEY-DAVIDSON CEO ARTIE STARRS AND TOP INDUSTRY AWARDS -- Annual pre-show gathering delivers executive perspective, product discovery, and company ...
sema

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW

AUTOMOTIVE AND POWERSPORTS BRANDS TO SHOWCASE INNOVATION AND CUSTOMIZATION AT 2026 SEMA SHOW -- Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas. --   DIAMOND BAR, ...
sema

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS

BATTLE OF THE BUILDERS DOCUSERIES TAKES VIEWERS BEHIND THE SCENES OF AWARD-WINNING VEHICLE BUILDS -- Four-part series shares the story of each class champion and their winning build from the 2025 SEMA ...
sema

2026 SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES

SEMA SHOW EDUCATION PROGRAM TO DELIVER EXPERT INSIGHTS AND PRACTICAL LEARNING OPPORTUNITIES -- Industry experts share actionable insights on the trends, technologies, and business strategies shaping t ...
sema

SEMA Light-Truck Snapshot Reveals Key Industry Trends

The light-truck segment has become a dominant force in the U.S. automotive landscape, extending well beyond traditional pickups. Pickups, SUVs, CUVs and vans now account for nearly two-thirds of ...
Opinion
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SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN

SEMA RE-LAUNCHES ‘DRIVE THE VOTE’ VOTER MOBILIZATION CAMPAIGN DIAMOND BAR, Calif (Sept. 29, 2026) – The Specialty Equipment Market Association (SEMA) has officially re-launched its Drive the Vote ...
sema

The SEMA Fest Schedule Is Here––Plus, Ticket Prices Rise October 4, Payment Plans End Soon

The SEMA Fest schedule is here, making it easier to plan an action-packed Friday, November 6. Check out the full schedule below, then secure tickets before prices increase on Sunday, October 4––and ...
sema

Gov. Newsom Signs SEMA-Backed Bill to Speed Aftermarket Products to Market

California Governor Gavin Newsom has signed SEMA-sponsored SB 1069 into law, establishing a new conditional approval pathway designed to help qualifying aftermarket emissions-related products reach ...
sema

Exhibitors: How to Turn SEMA Show Connections Into Real Leads

Instead of manually writing down contact information, exhibitors can use Maritz Xpress Leads to scan attendee badges and capture lead information in seconds. The tool also allows teams to review leads ...
sema

Harley-Davidson Joins Powersports Section at 2026 SEMA Show

The 2026 SEMA Show is accelerating excitement with the announcement that Harley-Davidson, one of the most iconic and influential brands in motorcycling, will join the Show's expanded Powersports, SxS ...