Agencies say KPIs are now agreed before the money moves, tracked from footfall to redemption and measured across Dussehra, ...

Consumers are opening their wallets this festive season, but Hansa Research's Praveen Nijhara says intent to spend does not ...

Urbanic’s Rahul Dayama shares how marketers can use social media, consumer behaviour and discovery to shape platform ...

After serving as the Chairman of BBDO India and his work winning more than 25 Cannes Lions, including a Grand Prix and ...

At the IIGC's roundtable, creators, brand leaders & industry voices explored how lasting partnerships can work for both sides ...

Eveready is testing whether portability can change consumer behaviour in the mosquito protection category, starting with a ...

Noto's COO, Deepa D’Souza, says brands should prioritise operational readiness, distribution and fulfillment before scaling ...

Founder & CEO Viraj Sheth says the festive window has expanded into four “golden months”, even as brands continue to grapple ...

After reaching 29 cities, GKB is shifting from an optical retail identity to a lifestyle-led proposition built around fashion ...

The solution will allow organisations to assess how different customer experiences influence brand perceptions and identify ...

Instagram’s Edits app now lets users create carousels with photos, videos and text, using layouts, stickers, filters and ...

Beyond campaigns and consumer insights, the Duroflex CMO reflects on adventure, curiosity, family and the things that keep ...