Consumers are opening their wallets this festive season, but Hansa Research's Praveen Nijhara says intent to spend does not ...

At the IIGC's roundtable, creators, brand leaders & industry voices explored how lasting partnerships can work for both sides ...

After serving as the Chairman of BBDO India and his work winning more than 25 Cannes Lions, including a Grand Prix and ...

Eveready is testing whether portability can change consumer behaviour in the mosquito protection category, starting with a ...

After reaching 29 cities, GKB is shifting from an optical retail identity to a lifestyle-led proposition built around fashion ...

Noto's COO, Deepa D’Souza, says brands should prioritise operational readiness, distribution and fulfillment before scaling ...

It is initially testing the feature in the US, using automated systems to highlight daily posts and replies that spark ...

Beyond campaigns and consumer insights, the Duroflex CMO reflects on adventure, curiosity, family and the things that keep ...

Instagram’s Edits app now lets users create carousels with photos, videos and text, using layouts, stickers, filters and ...

The solution will allow organisations to assess how different customer experiences influence brand perceptions and identify ...

The tool allows advertisers to enter a business URL, after which X’s AI system generates multiple ad options, including ...

The planned system would allow businesses to provide personal agents with instructions on how to navigate their websites or ...