Tonight in Unpacks: Long considered a novelty, craft ice is a growing segment in an industry that’s estimated at $1.3 billion ...

James Madison is moving up to the American Conference. The calculus behind the move goes beyond just finding a larger league.

SMU Athletics on Tuesday unveiled a jersey patch deal with Texas Capital Bank in what is the largest athletics sponsorship ...

Alabama takes the No. 1 spot in Sports Social Pulse rankings as Week 6 of the 2026 college football season began on Oct. 6.

Jersey patch sponsorships and big promotions, like ’90s Night for Coastal Carolina-Appalachian State, the Beer Bone at Fresno ...

James Madison's move to the American Conference isn't just about finding a bigger place on the college sports chessboard. It ...

Sources said that Dodge is very close to finalizing a return to the NASCAR Cup Series in 2027 but negotiations are still ...

The FTC has begun a preliminary review of the $167B online sports gambling industry, focusing on potential deceptive ...

A landmark “State of the Game” report by the new Independent Football Regulator has found that the majority of clubs in the ...

Sponsorship is built around properties delivering value to brands. But the best partnerships work in the other direction, too ...

The Pelicans are launching Wednesday Night Hoops, a weekly promotion built around the team’s 17 regular-season Wednesday ...

The WNBA league office stands to lose significant revenue if the Atlanta Dream are unable to move their WNBA Finals games to ...