The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

They're buying into a brand." Today's university rebrands have to do so much more than just polish the facade. They need to ...

Along with being awarded a remarkable two Golds and one Bronze, Saudia Airlines and Landor capped off a fantastic evening by ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...

Following on from an exciting evening on the historic Jones Bay Wharf in Pyrmont, Sydney in 2025, this year’s shortlisted ...

Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year. Following on from ...

The cultural gathering in Ho Chi Minh City, Vietnam has established itself as a place for local creatives to showcase their work. Creative studio M — N Associates – itself based in the city – was ...

The legacy soft-drink company needed a way to stand out in the growing craft-soda market. Schweppes teamed up with agency partners JKR, Studio.One and Mischief to innovate a new platform: ‘With Time ...