YPulse's Back to the Movies report digs into how Gen Z is changing movie culture, from fueling YouTuber films and viral ...

In YPulse's 2026 Hobbies and Passions Report, we dive into why young people welcome brands that show up in their hobbies, ...

Based on YPulse Brand Tracker ratings collected daily among 13-39-year-olds in North America (U.S. & Canada) between 12/29/2025 – 06/28/2026 Brands included in the analyses had the highest YScore+ ...

They’re becoming more comfortable with having fewer friends or not having a partner, not rejecting relationships ...

YPulse’s prediction that “everything will be social media” in 2026 is playing out as more streaming brands build social ...

Target is turning the new A Court of Thorns and Roses release into a full event. Ahead of the arrival of the sixth ACOTAR book, the retailer is launching a merch collection that’s nearly 85% ...

Gen Z loves the in-person shopping experience, especially the chance to browse, hang out, and explore stores IRL ...

Black Gen Z's contemporary dance trend, Verity the smiling AI assistant, and parents’ AI photos are all going viral.

Ash Dykes’ Congo expedition, Disney’s new witch series, and the “getting robbed but...” trend are all going viral.

Which video streaming service is Gen Z and Millennials’ favorite right now? We asked, and their answers revealed some major hurdles for the industry… The streaming races will clearly be continuing in ...

Beauty: Gen Z is “looksmaxxing” and “smellmaxxing” to optimize how others perceive them Food: “Proteinmaxxing” and “fibermaxxing” turn eating into a strategy for Gen Z to achieve their optimal ...