Research on artificial intelligence in marketing overwhelmingly neglects its potential negative consequences, a new study ...

By embracing a more nuanced approach to marketing attribution, brands can ensure they drive immediate sales and cultivate ...

With the advent of artificial intelligence (AI) and machine learning (ML), and corporations' significant investments in ...

While AI will efficiently produce a multitude of ad variations, the nuanced ideation, strategic acumen and in-depth consumer ...

As organizations grapple with the dynamic digital economy, enhanced analytics is here to change the workplace. It helps ...

Salesforce CEO Marc Benioff is the latest to tout AI agents as the next advancement of artificial intelligence technologies.

Over the last several years, Salesforce CEO Marc Benioff said we've all "got drunk on the ChatGPT Kool-Aid" but AI is more ...

Artificial Intelligence AI continues to revolutionize industries across the globe Its ability to analyze data automate processes and enhance decision-making has become indispensable for businesses str ...

Alcobev companies in India leverage AI for consumer insights, sales optimization, and product development, transforming the ...

Industry organisation the Steel and Engineering Industries Federation of Southern Africa's (Seifsa's) 2024 Awards for Excellence highlighted the diverse work of companies in the metals and engineering ...

Data from the Ministry of Industry and Information Technology shows that the number of ice-and-snow equipment enterprises in ...

This bull market has been running rampant for more than two years, but it's an unusual one. While the bullish trend has been having a broad impact on the stock market, some stocks can be expected to ...